Learn how to get people to follow your Las Vegas business on Twitter. I will show you why some businesses get followed and some don’t.
Before social media sites like Twitter and Facebook I would add RSS feeds to my iGoogle page to keep up to date on what’s happening in my industry, web design. I would seek out knowledgeable people to see what I could learn from them, and then translate that knowledge into my own business.
Now there is a faster more efficient way for me to get information I am looking for, it is a little site called Twitter.
I personally like using Twitter better for my business as it seems to attract a more “Tech” related audience. Facebook in my opinion seems to work better for businesses that want to attract a more general audience, like restaurants, and other retail businesses.
Using Twitter I get my information in short bursts where I can browse chronologically, and choose whether I would like to read more on that subject.
Now every morning I get my phone and open TweetDeck (one of the best tools for reading your social media info) and I see what is happening in the world.
I am not the only person that uses social media sites in this fashion. Most people want to find information that can help them and their business. So why is this so important to you? That is a good question.
There are a lot of people on Twitter that automatically follow anyone that follows them. This may work most of the time, but there are times when it merely clouds up the social sphere and causes you to wade through useless posts trying to find good information.
I feel strongly about this. When someone follows me I look at their profile. How many followers do they have? How often do they tweet? What do they tweet about? I look at all these things before I choose to click the “Follow” button. Why would I want to follow someone that their last tweet was over 6 months ago?
The mistake most people make when they start a Twitter account is, “If I follow a lot of people they will all follow me back”. In this case quantity does not win over quality.
If you sell custom pet supplies, and you follow a smoke shop, for whatever reason, why would that smoke shop owner follow you back? The only reason I see is if they are also a pet lover.
OK so now that your focus is on quality followers, how do you get them to follow you?…that’s easy, provide knowledge.
Look you are the expert in your field, that is why you felt confident enough to open your own business. Sharing your knowledge and experience is one of the best things you can do for online marketing. I know your first statement is, “why would I want to give away my secrets?”
There are a number of reasons. First to your potential customers/clients you look like an authority. This for some is their first impression of you and your company. Blogging and Tweeting your knowledge has the potential to help you rank higher in the search engines for topics you target. If you sell health insurance and you write an article about choosing the right insurance company, you might get someone looking for that exact phrase in the search engines.
Most importantly sharing your knowledge has the potential to be shared by others that read it. This last statement is the key to growing your business.
If a person reads something you wrote, and they say, “you know this would help my social sphere”, they are bound to share your knowledge with their followers. See how sharing your knowledge can turn viral?
Remember the Internet was first created to share information. Why would phrases like, “go Google it” be a part of pop culture if this were not the case?
So start writing, then share it on Twitter and see how many more quality people you get to follow you. You might even like this article enough to share it with your friends…see how this works?