Whenever you have artwork created by someone or some Graphic Design company, be sure to ask for the original artwork once you approve it. So many times I try to do print work for our clients and when I ask for their logo I get a 20k jpeg on a white background. Learn why you should always get your artwork from your Designer.
I recently did a promo poster for a client and needed their logo to overlay on the poster. I had grabbed their logo from the website just to do the proof so they understood that their logo was going to look pixilated.
Now this client owns a large car dealership that does a ton of advertising, both in print and on TV. I can’t understand why they wouldn’t have a vector file of their logo.
Having the original artwork of your logo is one of the most important things to have on file. Having original artwork allows you to use it on other pieces of marketing material, and allows you to keep your brand looking its best.
When you send another designer a small jpeg version of your logo and are looking to do a vinyl banner for a trade show there is no way to blow up your logo and have it print well.
Yes you can buy software like Perfect Resize by onOne Software, but it is still not the same as having a vector file of your logo. Having that I could blow up your logo the size of a billboard without any degradation of your logo.
So if you have any graphic design work done, please ask for your original artwork when the Designer is done. It doesn’t matter if you do not have Photoshop or Illustrator to open .psd files or .ai files, get the artwork, the next Designer you work with will love you for it.