You have probably heard the phrase Search Engine Optimization (SEO) before. This refers to optimizing the content of your website to get better search engine rankings for a keyword phrase that is targeted to your market.
This was very effective a few years ago before search engines really got smart. Now this process requires you to constantly update your content to achieve these higher rankings. Also what might work for one search engine might not work for another.
So how do you get top search engine rankings without having to sit in front of your computer every hour of the day updating your site?...Web Design Optimization is the answer.
Web Design Optimization (WDO) refers to optimizing the design of the site, not just the content. Designing your website with Web Design Optimization techniques uses a knowledge of how search engines read a particular web page, and what kind of content they are looking for.
Many people think using Web Design Optimization techniques limits their design creativity, but that is far from the truth.
Without giving away all of our secrets, the most widely performed mistake when designing a website is using Flash or images to create your navigation.
When a search engine spider comes across an image or a Flash movie it has no way of seeing inside it. It is almost like a blind person reading Braille. You can describe what is in the image using alt tags but it is not the same as being able to see the picture.
We use a technique that allows us to give the appearance of an image button, yet it is very search engine friendly.
We have been using these techniques since we started in 2000, and they still work to this day.
Let us optimize the design of your next website using our Web Design Optimization techniques, get a free web design quote today.