After we build a website for one of our clients we explain to them what it takes to know get your site to rank well in the search engine results. It is hard sometimes to explain over 10 years of experience into an hour long conversation, so we suggest they take a look at Google's Search Engine Optimization Starter Guide.
This guide breaks down the terminology and phrases used in SEO and includes screenshots and examples to further drive home the common practices of optimizing ones site for better rankings.
You owe it to yourself to read this guide and see just how it can help your business.
