Inbound Links

Everyone has heard, you must get link exchanges to get higher rankings. Well in this case quality wins over quantity. Let’s just say you have a site about feet. If you had someone that linked to your site from their site, and their site is about video games, think about how a search engine sees this? I am on a video game site, and here is a link that reads, “Cure Foot Problems”, and the link goes to your site. Do you think the search engine is going to pay much attention to that link? Next example, someone has a site that is a directory of foot doctors. There is an article about “Getting Rid of Corns”. The end of the article has a sentence that reads, ”To get more helpful tips about curing foot problems visit the foot site”, and the link to your site is using the anchor text of “curing foot problem”. A search engine spider sees this link and says, WOW I was just on a site that had an article about Getting rid of Corns, and I found a link going to a site that has more information about Curing Foot Problems. Can you see how the second example is going to carry more weight?

Let’s summarize what an “Authority Site” is. It is a site that has a lot of content related to one theme. It has a few high quality outbound links pointing to sites that offer similar content and information. It also has a high amount of quality inbound links from sites that are related to your theme. Sounds easy enough, why isn’t everyone doing this? Well the theory sounds simple; the implementation is not so simple.